Call us on +44  8700 990 432 

Do your sales, marketing and finance teams have an integrated methodology for success?

 

We will empower you with the knowledge, tools and actions for sustained growth.

 

Segmetrix wins B2B Marketing Awards 2008

in partnership Nortel

 

To succeed in B2B, the entire organisation needs to be aligned behind the same objective: to efficiently acquire new prospects and profitably develop and retain existing customers.

That is why Segmetrix adopts a sales-centric approach to market segmentation and business intelligence. This ensures that all insights generated, strategies developed and goals set, are all translated into defined actions that are executed by Sales, orchestrated by Marketing and supported by Finance.


Segmetrix solutions enable you to integrate your Sales, Marketing and Finance teams around defined operational goals,  and provide you with a proven, systematic way of repeating success.

 

 Read more : Our Approach  - Solutions 

Our consultants will coach you on using our cutting edge analytical tools, and work on your behalf, to comprehensively analyse opportunities and areas of corrective action. We then run a series of data- driven execution workshops for the relevant departments, taking them through our recommendations for:

 

  • Reconfiguration of sales organisation and account alignment
  • Sales-centric and data-driven marketing
  • Analytical best practices and analyst development
 

Our solutions turn data complexity into visual simplicity, so that you can interact with the pleathora of underlying information and rapidly arrive at the actionable conclusions.

 

Read more : Our Approach  - Solutions
 ..Unlike consumer marketing, B2B marketing needs to be completely integrated with sales organisation. Armed with the right business intelligence and the right messages, B2B sales people are the ultimate marketing weapon.

Marketing needs to measure and manage its ability to grow the business profitably. To achieve this, sales and marketing need to be integrated in delivering the right products and services, at the right price, in the right targeted segments.

Using our analytics and know how, we will work with your marketing organisation to:
 
  • Transform marketing from being marcom-centric to being sales-centric and quota-driven
  • Establish best practices in integrated sales and marketing activities
  • Develop segment based product plans, up-sells and cross-sell activities and quotas
  • Optimise your acquisition and development pricing, and product strategies

Read more : Our Approach  - Solutions